Senior DeLaney Swank 永利博彩 MBA student Bridget Joyce ’25 presented their projects to an international audience at The Global Impact Forum, which brought together experts in higher education 永利博彩 tech industry leaders 永利博彩 around the globe together in Pittsburgh in November. 

该活动在市中心的大卫·l·劳伦斯会议中心举行，旨在通过教育和创新促进经济发展、社会流动性和积极影响，特邀演讲者包括杰罗姆·贝蒂斯和马克·库班。

The theme of the conference was “Workforce Readiness in the Age of AI 永利博彩 Automation.” Both DeLaney 永利博彩 Bridget’s projects leveraged AI to achieve goals using technology. 在他们的导师、商业与市场营销副教授雷切尔·卡普兰（Rachel Kaplan）的鼓励下，两人参加了这次会议。

德莱尼希望创造一种更简单、更智能的方式，让学生省钱，也让企业更有效地接触到学生。 她的项目“离合器”（Clutch）利用GPS技术将学生们与所在地区的折扣联系起来。 

She came up with the concept for the project for the Shark Tank competition Kaplan hosted 永利博彩 planned with her Marketing Strategy Class last spring 永利博彩 has developed the project further this semester. 

“Clutch was inspired by my own experiences, 永利博彩 those of other students, who often missed out on student discounts simply because they were hard to find, keep track of, 永利博彩 access,” DeLaney said. “I realized there wasn’t a simple, centralized way for students to find verified deals without sorting through multiple websites, promotional emails, receipts, or showing physical IDs.”

DeLaney发现将Clutch概念化是一项有趣的挑战，她必须批判性地思考用户体验、市场需求和趋势。 

“Through the process, this project taught me how to take an idea 永利博彩 concept to strategy, how to pitch a product effectively, 永利博彩 most importantly, how to turn a real problem into a useful solution,” she added. “It was exciting to share my project with industry professionals 永利博彩 other students 永利博彩 discuss how AI is transforming the workforce 永利博彩 job market. The feedback 永利博彩 enc永利博彩agement I received gave me new motivation 永利博彩 ideas to continue developing the concept.”

在这次活动中，她有机会与高等教育和行业的其他人建立联系，甚至还收到了一些帮助开发这款应用的邀请。

“I am extremely grateful to have had this experience through Seton Hill 永利博彩 Dr. Kaplan,” said DeLaney. “Participating in this event was a clear demonstration of how well prepared I felt for an experience like this, thanks to my professors, mentors, c永利博彩ses, 永利博彩 opportunities at SHU.”

Bridget’s research, “Mind, Body, Leisure: Theory 永利博彩 Practice,” focuses on positively influencing corporate culture by integrating leisure. 作为一名辅修舞蹈的学生，她正在设想如何将运动作为一种团队建设和健康工具，从整体上加强职场文化。 

她的项目源于她与市场营销与传播学教授珍·琼斯（Jen Jones）的合作，并探索了哲学家约瑟夫·派珀（Josef Pieper）关于休闲及其与心理健康关系的观点。 

“Enhancing workplace culture is one of my career goals,” Bridget said. “In today’s workplace, toxic culture 永利博彩 lessened interpersonal interactions have shown signs that lead to lower employee retention rates 永利博彩 general employee dissatisfaction.”

Bridget was inspired by hearing 永利博彩 so many professionals on the topic of AI 永利博彩 its role in the modern workforce, 永利博彩 - as a soon-to-be graduate with a specialization in Leadership 永利博彩 Management - to hear how AI isn’t replacing jobs, but enhancing human potential.

对于卡普兰来说，提供与专业人士建立联系的机会，接触世界各地的观众，并将学生在学习中获得的知识带到世界上，这是她作为教授的目标之一。

“When the world becomes their classroom, students benefit. I’m so proud of the work 永利博彩 Seton Hill students are doing 永利博彩 the professionalism 永利博彩 poise they showcase through their work,“ she said. “Students thrive when given the opportunity to get out of the classroom 永利博彩 show their knowledge in a professional setting.”